Inside our quest for that lightest bottle possible, we took our vision into a staff of expert glassmakers. Checking out styles and glassblowing procedures to minimise glass use devoid of compromising toughness.

The end result saw glass becoming hand-blown right into a teardrop condition. For The 1st time during the brand’s heritage, the enduring square Johnnie Walker bottle has long been reformed. 

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea on the spear for glass—especially for companies wishing to market in Europe.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals

Global Design and style Director at Diageo, Jeremy Lindley who led the look task, said, “Johnnie Walker Blue Label Ultra was born from an ideation session looking at the future of luxurious. With other classes shifting towards lightweight – for instance eyewear and significant-performance biking – we questioned irrespective of whether luxurious spirits could comply with match. “We took our vision to the staff of skilled glassmakers and through a five 12 months examination-and-discover process slowly but surely learned how to generate stylish, light-weight glass.

From peaty whisky to fruity whisky, lean on our expert insights to find out the full wide range and character of different whisky flavours.

Coupled with exterior glass makers, the brand name rethought all elements of how the bottle is developed, made and transported: from hand-blowing the glass, to using a teardrop condition which, for The 1st time at any time, meant reforming the enduring Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra would be the model’s lightest 70cl Scotch whisky glass bottle thus far and also to the ideal of the manufacturer’s knowledge and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment having a recognised paradigm of luxurious.  

Produced through a exam-and-master model with exterior glass makers, this gentle-pounds bottle includes a handblown teardrop form that reimagines Johnnie Walker's legendary sq. structure, exemplifies the way forward for light-weight, and can help find new choices for lighter, reduced carbon packaging alternatives.

“We didn’t determine what we have been heading to have the ability to obtain when we got down to drive the boundaries of luxurious, and the result is a thing that a lot of mentioned would not be probable. 

That is a globally allocated launch created from uncommon shares, together with whisky from read more ghost distilleries which can be not in Procedure. Below 888 bottles ended up built worldwide.

With less than 888 bottles released globally, Each individual bottle is independently numbered and introduced inside of a luxury collector’s scenario.

Explained program aims to reduce the pounds of glass in Johnnie Walker packaging. This could have a direct impact on the carbon emissions of Johnnie Walker packaging, equally concerning production and transportation. 

“We’re probably about twelve months from These 1st items hitting the market as a result of the lightweighting system.”

Of course—this collectible version could be requested on the web and shipped securely towards your door with signature affirmation.

Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, first produced in distilleries that have because closed.

Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxurious whiskies, impressed by the craze toward 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.